Yeah, I think it functioned a little better — at least with the way it’s currently designed — as a longform publisher. It was easy to write on, easy to read on as well.

As a giant commenting network — i.e. platform, if you will — I’m not so sure the present functionality and features are best suited for that.

You’re right, it is easier to do it on Facebook, and you could post an 800-word short little opinionated thing there, too. Which is something I’ve been doing, actually.

What you don’t get with those things is an easy-to-use CMS and the ability to dress your story up all nicely and whatnot. Which, again, I think speaks to its better usage as a longform thing.

But look at Twitter — it kinda became its own thing after a while, sort of different than what it was intended to be at first. All this stuff changes to suit the needs of the users. I guess if people come here and find a use for it, it will become something.

I think you also have to keep in mind that we are both reasonably intelligent people — at least I think we are — and most internet products for intelligent people, high brow stuff, will struggle to attract eyeballs.

After all, the milkshake is what brings all the boys to the yard. There’s no milkshake here yet.

Wrote for the New York Times, New York Magazine, Esquire, Rolling Stone, Vice, Fader, Vibe, XXL, MTV News, many other places.

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