NBC Loves My “15-Minute Rule”

Paul Cantor
1 min readSep 4, 2018
“black pencil on top of ruled paper” by Hope House Press - Leather Diary Studio on Unsplash

After publishing “The 15-Minute Rule” — how big ideas can be accomplished in just 15 minutes— NBC reached out and interviewed me.

I told them the story about the 15-Minute Rule. How I came up with it. How I implement it. And how it has changed my life.

Want to write a book? Lose weight? Learn Spanish? Tackling a major goal may seem impossible, but 15 minutes a day is all it takes, according to musician and journalist Paul Cantor.

“Can you do it for 15 minutes? Because often you’ll find that you can, and that kind of gets you out of just wanting to do something and really puts you to the test,” Cantor tells NBC News BETTER.

The goal, he says, is to stop procrastinating and simply give it a try.

“If you can get all 15 minutes consistently for a week — two weeks — three weeks, before you know it, you find you have a little bit of a practice,” says Cantor.

Read the rest of the article by clicking this link — “How the ’15 minute rule’ helps this writer accomplish major goals.”

Thank you!

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Paul Cantor

Wrote for the New York Times, New York Magazine, Esquire, Rolling Stone, Vice, Fader, Vibe, XXL, MTV News, many other places.