Defiant Ones is a 4-part documentary airing this week on HBO. It’s about the friendship between record executive Jimmy Iovine and rapper/producer Dr. Dre, culminating in the sale of Beats Electronics to Apple for $3.1 billion in 2014.
In the fourth installment (all parts are streaming on demand), there is a lot of discussion about Eminem’s early years. His music is politically-incorrect and he’s a white kid in a predominantly-black genre of music — it’s a tough sell. But it works. Eminem goes on to sell something like five billion records.